Being a content lead means constantly being on my toes and learning on the go. As a creative, I indulge in having no two identical days. Whether it’s creating brand collaterals, revamping social media content, designing car wraps or exploring plane liveries, there's always a ready canvas to work on. Keeping up with marketing touch points isn’t for the weak-hearted but it’s exciting too.
Shari Elis Jaffri
Content Lead, Marketing